Last week marked the official launch of Exeter's Sugar Smart campaign. Spear headed by Jamie Oliver Food Foundation & charity Sustain, the campaign, which successfully piloted in Brighton last year, is now being rolled out across the country with Exeter leading the way as a Sugar Smart City.
The bottom line is that the consumption of too much sugar over the years has taken its toll, leaving a trail of obesity, disease and rotten teeth in its wake.
This year alone;
- 1 in 5 of our children will start Primary School either over weight or obese
- 7,000 amputations will be directly liked with diabetes
- and way too may to count general anaesthetics will be given to under 19’s for tooth extract; it is in fact the No.1 reason for the administration of anaesthesia to our children
Dr Virginia Pearson, Devon County Council’s Director of Public Health said;
"The amount of sugar in our food is becoming an increasing issue as obesity levels soar and regularly consumed products are increasingly outed for the amount of sugar they contain. Sugary drinks in particular are of great concern as they can contain incredibly high amounts of sugar and little other nutritional goodness."
So what are we doing about it?
With the help of some awesome friends, Mini is officially getting Sugar Smart to help tackle one of the biggest health issues of our time.
- We’ll be supporting outlets, across the city, who have pledged to create food environments, which make it easier for us to choose healthier options when we’re out and about with the kids
- We’ll be challenging some of our closest friends to make sugar free versions of our favourite deserts because, lets be honest, who doesn’t love chocolate cake or a fab pudding!
- 3. We’ll regularly be posting some awesome, sugar free, recipes, to our Facebook page, that you can try at home with the kids (trust me, they are tried & tested & you’ll love them!)
We’ve also got some really exciting projects lined up but, we need your help. We need you, as parents, teachers & role models, to come on board and support the campaign too.
Going sugar free isn’t about sacrifice, of any kind; it’s about getting smart, it’s about taking action and it’s about putting our kids health first. But it’s also about taking small steps & not putting ourselves off before we start. We’re on this Sugar Smart journey together & together we will make a change.
We’ll be back with more soon and in the meantime, you can find out more on the campaign at www.sugarsmartuk.org
Stay Positive. Stay smart!